top of page
  • Writer's picturesavesellshenel

Saving Our Stories: Women Crushing It Wednesday

Toni Jimenez Co-Founder of Chica Beauty

Hello, my savers and sellers! Have you always wanted to create your own beauty or fashion line? What about a magazine? Do you want to create a business that also gives back to the community? Learn more about Toni Jimenez for inspiration.

1) What is your name or nickname that you go by?


2) Why did you create Chica Beauty & Scholar Sox?

Hands down one of the easiest decisions to make was to start a business with my sister, Mei-Lon Jimenez! Who wouldn't love to be able to work with their sister and make a dream a reality?! When we came up with the idea to enter the beauty industry we knew Chica Beauty was going to be more than just a makeup company.  Just as we had done with Chica Girl Magazine and Scholar Sox, giving back has always been an integral part of who we are as people and who we are as a brand.  When we created Chica Beauty we knew we wanted to simplify and help real women.  We do that by providing simple beauty solutions for everyday life. We knew we could create a brand that would be empowering and allow women to be their authentic self.  We didn't want to overwhelm our chica beauties which is why we are the go-to brand for quality and simplified beauty products. 

SCHOLAR SOX was created because I have always had that entrepreneurial spirit and like most entrepreneurs you can never just start one business, there is always more! I get asked to speak at schools quite often, as a motivational speaker, and the more I spoke at schools I started to realize that many students would still wear knee-high socks (I wore them all the time when I was in school)...and I started to think that would be fun to start a stylish and fun sock business for school.  However, I knew just like with Chica Girl Magazine, SCHOLAR SOX had to be a smart & fashionable way to support education. (see answer for question #3 for how we are doing more).

3) How are your businesses impacting the community?

CHICA BEAUTY’s mission is to provide simple beauty solutions for everyday life. Their vision goes beyond makeup—focusing on giving back to the community through different non-profits and organizations with their CHICA GIVESprogram. When we launched in November, we decided to choose Incarnate Word High school as our very first giving partner. For every HUSTLE set we sold that month we donated $1 back to IWHS. In December2019-January 2020 we partnered with Girls Inc. of San Antonio. In February and March of 2020, we partnered with Dress for Success San Antonio. Our current giving partner is SJRC Texas (April-June 2020). CHICA BEAUTY also recognized the effects of the current pandemic and wanted to do something fun to bring smiles to people’s faces. We’ve held two “live” social media giveaways of our products in hopes of spreading the love. We surprised over 20 women and gave each of them a free Chica Beauty Gloss Boss lip gloss just for watching us ‘live’. The entire month of June we will be giving away our Nine to Five mascara to a first responder or nurse for every set sold. With face masks covering our beautiful smiles we hope to brighten their eyes and make someone’s day. 

SCHOLAR SOX is a smart and fashionable way to support education because a percentage of all sales goes back to Hope for the Future (non-profit of the Archdiocese of San Antonio), who in turns awards scholarship money to elementary, middle and high school students who are in financial need for tuition.

4) What kind of experience can a person expect when they buy from Chica Beauty and Scholar Sox?

Chica Beauty products are made without Parabens, and Phthalates. We are also 100% vegan and cruelty free! We provide quality beauty products for your everyday routine. Our beauty sets are essentials that can be paired and used without feeling overwhelmed. Our packaging is recyclable and our makeup bags are biodegradable. We care about the environment.

Scholar Sox provides quality and stylish knee-high and ankle socks that are often referred to as: super-cute scholar sox! We also have very well-made athletic socks that are great for athletes.

5) What kind of products or services do you provide? 

CHICA BEAUTY is very excited to announce the launch of their next beauty products called the “PLAY” set which includes two products. Our 3-in-1 Tinted SPF Moisturizer comes in three shades (light, medium and deep) so you pick the perfect one for you. Plus, you get to choose an eyeliner pencil that comes in four colors (black, charcoal, plum, and brown) to complete your look! This set is the perfect grab and go solution for girls who want to play. The “PLAY” set will be available on June 24th and sold exclusively online at “We pride ourselves on keeping things simple,” says Mei-Lon Jimenez.

“We want to be the go-to brand for everyday essentials. Our sets are designed and developed for girls and women on the go, just like us—making things happen and never giving up!”

We are two sisters on a mission to help other women feel beautiful. CHICA BEAUTY is so much more than just a makeup company. We’re a sisterhood. Join us and learn more about the products by signing up at

SCHOLAR SOX provides super-cute and quality socks with bows!  For school, for fun, wear them anytime! Available in baby to adult sizes.

6) What is your favorite product or service and why?


7) How can people reach out to you if they would like to purchase your product or service?

8) What are your social media platforms that people can follow your journey?

Facebook/Instagram/Twitter/YouTube: @chicabeautyusa 

Facebook/Instagram/Twitter: @schoarsox

Final Thoughts From Shenel

I met Toni during a NAWIC event where the topic was "Love Yourself So Much." For all the hustlers, resellers, mother hustlers, or entrepreneurs, it's easy to make self-care your lowest priority.

Toni shared how her life evolved from wanting to start her own magazine, to politics, to starting her own beauty company and fashion socks that all focus on empowering women to better themselves.

It was nice to see another perfect example of someone working towards her dream and helping others along the way.

I bought one of the makeup boxes and a pair of socks to support her businesses.

Visit or or to learn more.

(Note: This is not a sponsored post. All opinions are that of the owner. Any purchases made are between Chica Beauty or Scholarsox and the buyer. No commission is made from featuring this business on my blog).

41 views0 comments

Recent Posts

See All


bottom of page